Blackpink is currently one of the biggest and most popular K-Pop group on the planet. If BTS is the most popular all-male group, Blackpink is the biggest all-girl group. Together with BTS, they made headlines today for being the only acts from Asia to be awarded at the 2020 MTV Music Video Awards. BTS got 4 awards, while Blackpink won the Song of the Summer award for How You Like That.
Song of Summer is a category based on fan votes on MTV’s Instagram Story. It is the first recognition Blackpink got from MTV Video Music Awards.
Blackpink is the highest-charting all-girl K-pop act on the Billboard Hot 100, peaking at number 33 with their 2020 singles "How You Like That" and "Sour Candy". They also peaked at number 24 with Kill this Love at the Billboard top 200.
Blackpink was formed by YG Entertainment, consisting of members Jisoo, Jennie, Rosé, and Lisa. They debuted in 2016 with the single album Square One, which features "Whistle" and "Boombayah", their first number-one hits.
The group has broken several online records and the music videos for "Kill This Love" (2019) and "How You Like That" each set a record for the most-viewed music video within the first 24 hours of release. How You Like That even got five Guinness World Records.
They are currently the most-followed girl group on Spotify with 20 million monthly listeners, and the most-subscribed music group, female act, and Asian act on YouTube, with 46 million subscribers. And individually, they are also the most followed Korean entertainment artists on the photo blogging app, Instagram.
Blackpink began forming when YG Entertainment held numerous auditions in South Korea and other countries, to create a new girl group as a follow-up for their successful first girl group 2NE1 in 2009.
Preparations for Blackpink's debut began as early as 2011 when YG Entertainment confirmed that the new girl group includes four members instead of the original plan of having nine members.
With the recent win at the MTV Video Music Awards, there's no stopping Blackpink. They have just captured the biggest entertainment market in the world. And their brand is widely known across Asia, Europe North and South America.
