Your manager will assess you quantitatively and qualitatively. In the quantitative aspect, you will be evaluated for your over-all sales performance. How does your territory fare versus your sales target? Aside from the total sales, you may also be evaluated on a per product basis.
Call performance is also evaluated. Your call rates determine if you are promoting to the right customer with the right product using the right promotional strategy. The proper use of the promotional fund is evaluated by comparing it to your sales. It’s called expense-to-sales ratio. This is a little bit tricky. Every company has different ways of computing this.
In the qualitative part, you are evaluated on the way you do things. This is based on the concept that if you do what is expected of you better than the standards set, the result will be positive. Written examinations and detailing exercises are recorded and improvements or lack of it are included. The quantity and quality of prescribed marketing and promotional activities compared to the standards are also reviewed. Your behavior is also reviewed by means of your 201 file.
The ratio or percentage between the quantitative and qualitative parameters may differ from company to company. In a sales-oriented company, they put more weight on sales performance, say 70%-30% in favor of sales. In other companies, they tend to have a balance between the two.
